An About Us video that builds confidence and motivates the visitor to get in touch is a good second video to produce.
Snappy kraken professional#
Snappy Kraken typically recommends that advisory firms produce a professional Homepage video that communicates how they will serve the prospective client’s needs. “Our production team will handle everything so the advisor can showcase what really makes them unique.” It’s hardly a differentiator to show a stock animated video that thousands of other advisors also have,” adds Sofia. “Advisors who utilize a good video strategy can engage website visitors instantly with videos that show off what makes them the best choice. Featuring videos on an advisor’s website is a way to set their firm apart from the competition and show who they really are as a professional,” said Sofia. Clients choose the advisors they like, trust and respect. “Financial services is a people business. See “Seminar Freedom” program information, announced in February 2018, here: At their Florida studio, the Snappy Kraken production team focuses on creating professional “interview format” videos for advisor use in automated drip marketing campaigns. In 2017, Snappy Kraken invested nearly six figures to create a state-of-the-art video production studio. We’re not just another video production company - we’re a production team that specializes in serving the financial industry,” Sofia concludes. Having done this for many advisors and financial enterprises over the years, I can confidently say that we bring something special to the equation. “In addition to offering video production services, we also bring a consultative approach to the engagement, helping advisors and firms understand the specific purpose for each video. And, for those who don’t want to come to Ormond Beach for video production, we are happy to send our traveling production team to their office – or even their conference – to capture and produce meaningful, high-quality video footage that will become a true digital asset.” For this reason, we see the need to help advisors better represent themselves to prospects and clients. At the same time, many advisors have fallen into the trap of doing videos just for the sake of doing videos – this only creates more noise and does not really serve the advisor as well as it should. “But many advisors just don’t know where to start or how much to pay for a good quality outcome. Including video on a webpage can increase conversion rates by 80% and, according to Hubspot, 90% of consumers say that video is helpful in their decision-making process,” said Snappy Kraken CEO and co-founder, Robert Sofia.
“Most advisors struggle to pull off video marketing successfully, and yet, video is vital for any modern marketing strategy. In addition to producing studio-quality videos for advisory firms, Snappy Kraken’s video production team is now available for on-location shoots at financial services conferences and/or advisory firm office locations. Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, today announced an affordable, professional video production service for financial advisors.
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